HBPR was founded by Hasan Beyaz, a music industry professional with a decade of experience across publicity, journalism, and communications.

Hasan's background spans both sides of the media landscape – as a publicist running international campaigns, and as a journalist who understands how stories actually get told. That dual perspective shapes how HBPR approaches every campaign: not just securing coverage, but understanding what makes a story land.

Over the course of his career, Hasan has worked with artists including 24kGoldn, Freya Ridings, Trevor Daniel, Aleyna Tilki, and Isabel LaRosa, connecting diverse talent with key tastemakers across the UK, US, and Europe.

HBPR's focus is specifically on artists from outside Western markets – where the challenge isn't just visibility, but narrative. Getting press to care about an artist they have no existing frame of reference for requires a different kind of work. That's what HBPR was built to do.