k-pop

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k-pop 🇰🇷

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K-pop PR with Editorial Power

HBPR brings frontline K-pop experience built at the intersection of publicity and editorial. Having directly pitched, placed, and authored exclusive features for major artists, the work spans NAYEON's first Western solo cover through to global-facing editorials for TXT, aespa, P1Harmony, and beyond.

Every campaign is shaped by deep editorial knowledge, a critical understanding of K-pop fandom dynamics, and a track record of placing artists with the publications that actually move the needle in European markets.

Select Artist Placements

  • Wonderland: TOMORROW X TOGETHER (TXT), aespa, TAEMIN, ATEEZ, WONHO, tripleS, CRAVITY, xikers

  • Pop Crave: P1Harmony, STAYC, XDINARY HEROES

  • Hypebae: HyunA

  • tmrw: NAYEON (TWICE), CHAEYOUNG (TWICE), TOMORROW X TOGETHER (TXT), HANRORO, P1Harmony, ITZY, BIBI, 8TURN

  • Euphoria: TREASURE, EVNNE, CIX, BANG YEDAM, OnlyOneOf

  • KPOPWORLD: AHOF, CLOSE YOUR EYES, KWON EUNBI, 82MAJOR, HITGS, VVS, QQQ, Billlie

  • SheBOPS: MIN (ex-miss A), SAAY, Gummy

Key Achievements

  • Covers — Produced and oversaw cover photoshoots for artists including NAYEON, CLOSE YOUR EYES, WONHO, and ifeye.

  • NAYEON (TWICE) — Secured her first Western solo editorial as a tmrw cover, framing her solo career within a broader narrative of artistic identity and global repositioning.

  • TOMORROW X TOGETHER — Delivered more than five exclusive editorial placements across multiple release cycles: 7TH YEAR: A Moment of Stillness in the Thorns + "Over The Moon" MV images via Wonderland, 2025 Europe world tour + "Love Language" MV images via tmrw.

  • BAIN (JUST B) — Led an exclusive Pride Month feature exploring queer identity, visibility, and artistry in K-pop. One of the more politically resonant interviews placed in Western K-pop media that year.

  • Baby DONT Cry / HITGS — Launched debut editorial presence timed to first releases, establishing both acts as emerging names across Western K-pop press.

Why HBPR for K-pop?

K-pop PR in Western markets often reduces artists to genre signifiers rather than treated as individual voices. HBPR's editorial background means pitches are built around stories editors actually want to commission.

  • Four young women lying in the back of a vehicle, some with eyes closed, dressed in trendy clothing, with overlay text about new K-pop 'baby rock' stars.