k-pop
k-pop
K-pop PR with Editorial Power
With years of frontline experience as a leading K-pop expert, HBPR brings insider access, editorial instinct, and sharp strategic thinking to global K-pop PR. We’ve directly pitched, placed, and authored exclusive features for major artists — from NAYEON’s first Western solo cover to global-facing editorials with TXT, aespa, P1Harmony, and more.
Our work is powered by deep editorial knowledge, a critical understanding of K-pop fandoms, and a proven record of connecting artists with culture-driving publications that matter.
Select Artist Placements
Wonderland: TOMORROW X TOGETHER (TXT), aespa, ATEEZ, WONHO, tripleS, CRAVITY, xikers
Pop Crave: P1Harmony, STAYC, XDINARY HEROES
Hypebae: HyunA
tmrw: NAYEON (TWICE), TOMORROW X TOGETHER (TXT), P1Harmony, ITZY, BIBI, 8TURN
Euphoria: TREASURE, EVNNE, CIX, BANG YEDAM, OnlyOneOf
KPOPWORLD: HITGS, VVS
SheBOPS: MIN (ex-miss A), SAAY, Gummy
Key Achievements
NAYEON: Secured her first Western solo editorial as a tmrw cover, blending career retrospection with global repositioning.
TOMORROW X TOGETHER (TXT): Delivered exclusive editorial placement of “Over The Moon” MV images via Wonderland and “Love Language” MV images via tmrw.
BAIN (JUST B): Led an exclusive Pride Month feature exploring queer identity, artistry, and visibility in K-pop — one of the year’s most personal and politically resonant interviews.
Baby DONT Cry / HITGS: Launched their debut editorial presence with impactful interviews timed to their first releases, positioning both as emerging names to watch across Western K-pop media.
Why HBPR for K-pop?
Editorial Authority: Working with someone who knows what editors greenlight and how narratives resonate.
Transcultural Fluency: We specialise in bridging Korean artistry with global relevance.
Fan-Savvy Strategy: Every feature is planned with long-tail impact and fandom engagement in mind.
Ready to Build Global Visibility?
HBPR offers full-scale K-pop PR campaigns rooted in cultural intelligence, press expertise, and deep artist-first storytelling. Whether you’re breaking a new act or levelling up a global name, we’ll position your story to stick and scale.
