Kate Stewart
Kate Stewart
Reintroducing and rebranding the artist as a UK R&B act, enhancing her visibility and relevance in the UK music scene.
Case Study: Kate Stewart
Objective
To reintroduce Kate Stewart to the press and rebrand her image as a UK R&B act, solidifying her place within the UK music scene.
Challenges
Limited Resources: Working within a tight timeframe to generate maximum impact with minimal resources.
Rebranding Narrative: Shifting the public perception of Kate Stewart to position her within the UK R&B genre, moving beyond previous musical associations.
Approach
Focused on building Kate’s narrative as a distinctive voice in the UK R&B scene, targeting key media outlets and influential figures within the genre.
Developed strong brand relationships to reinforce her position and credibility within the UK market.
Coordinated with a journalist to create a new biography, highlighting her cultural relevance and R&B roots.
Key Achievements
Secured over 30 media placements, effectively reintroducing Kate to the press.
Developed brand relationships that helped elevate her profile in the UK market.
Booked a relevant journalist for a new biography, providing valuable media assets for future campaigns.
Client Impact
The rebranding campaign revitalized Kate Stewart’s media support, with pull-quotes reinforcing her relevance as a key UK R&B artist and strengthening her position in the genre.
