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KING: Elevating one of India’s brightest stars to new heights with a global media strategy, breaking barriers and building international visibility in the US and UK.
Case Study: KING
Objective
To expand the presence of Indian artist KING beyond his home market, focusing on increasing visibility and engagement in the US and UK in support of his first international tour and new album.
Challenges
Language Barriers: As an artist performing primarily in Hindi, crafting a narrative that resonated with non-Hindi-speaking audiences was essential.
Remote Access: KING’s limited physical presence in Western markets required innovative strategies to maximize digital engagement and virtual media opportunities.
Approach
Designed a tailored media campaign emphasizing KING’s artistic versatility, cultural roots, and growing global appeal.
Targeted key tastemakers in the US and UK, positioning KING as a bridge between Indian pop culture and Western audiences.
Leveraged digital platforms to overcome geographical constraints, creating opportunities for exclusive features and virtual performances.
Key Achievements
Secured over 25 media placements, including an exclusive feature with Rolling Stone and an online performance for the GRAMMYs, significantly boosting KING’s credibility in the US and UK markets.
Achieved an estimated media reach of over 1 million, amplifying KING’s visibility ahead of his international tour.
Client Impact
The campaign elevated KING’s profile, positioning him as a rising global star. The increased industry visibility played a key role in the successful launch of his new album, opening doors for future collaborations and growth in Western markets.
